If you are a part of the competitive market and have been around for years, you would be aware about the fact that promotional merchandise is an inevitable part of any promotional or marketing strategy. There is one simple philosophy that backs this fact- to earn a customer’s loyalty you need to be bribe them off and on. This will automatically lend you an edge over your competitors. If you are still confused as to how to use promotional merchandise for advertising, here are some tips: A gesture of appreciation: Your customers and business associates have been loyal to you, now is the time to show them that you appreciate their contribution in taking your organization to the heights it has achieved. The merchandise will also convey to them that you value and respect the relation you share with them, and besides maintaining a good rapport with them, you intend to intensify the relation in future. Bring to light the USP of your products When you use a merchandise to promote your business, it is essential that you highlight the USP of your product so the recipient is able to instantly link the merchandise with your product and company. Moreover, promotional merchandise printed with your brand name and USPs will serve the purpose of a walking advertisement, thus attracting more customers. Target clientèle: Make sure you and your team is clear about the segment of customers the merchandise will be targeting. This is generally based upon the segment your product or brand targets. Quality: It is a human psychology to link the quality of merchandise given with the product/brand it is representing. Therefore, it is advisable that you do not compromise on quality for quantity. In the end, the customer doesn’t care if you are a small or a large organization, he/she is only concerned with the quality your product and your merchandise is a reflection of the quality you have in store for them. Budget The integrity of your company is braced upon the way you represent it and nothing can hamper the reputation as much as a low quality gift. Therefore, if you are tight on budget go in for a fewer items and compromise on quantity rather than quality. If you build a great experience for your customers, they tell each other about it. That’s the word of mouth- an extremely powerful tool. Therefore, I suggest you to follow these tips so you can create a memorable experience for your customers and yourself besides gaining their loyalty and trust